Privacy policy

Last updated: 21 August 2026

AuraReiment respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how AuraReiment collects, uses, stores and shares personal information when you visit www.aurareiment.com, create an account, place an order, communicate with us or otherwise use our website and related services collectively referred to as the “Services.”

AuraReiment operates from Dhanbad, Jharkhand, India. Our online store is hosted using Shopify.

By using the Services, you acknowledge the data practices described in this Privacy Policy.

1. Personal Information

“Personal information” means information that identifies you or can reasonably be linked to you.

It does not include information that has been anonymized or aggregated so that it can no longer reasonably identify an individual.

The information we process depends on how you interact with AuraReiment.

2. Information You Provide

We may collect information that you provide directly, including:

  • First and last name
  • Email address
  • Telephone or WhatsApp number
  • Billing address
  • Delivery address
  • City, state and PIN code
  • Account preferences
  • Products selected or purchased
  • Size, colour and product-variant selections
  • COD confirmation responses
  • Customer-support communications
  • Reviews, feedback and other submitted content
  • Return, replacement or refund requests
  • Photographs, unboxing videos and other claim evidence
  • Information supplied when participating in a promotion or offer

You are responsible for ensuring that the information you provide is accurate and that you are authorized to provide it.

3. Account Information

If you create a customer account, the account platform may process your login credentials, account settings, saved addresses and order history.

Passwords and authentication credentials are handled through the applicable account platform. AuraReiment does not ordinarily have access to your complete password.

You are responsible for protecting your account credentials and informing us if you believe your account has been accessed without authorization.

4. Payment Information

Payments may be processed by authorized payment gateways, banks, card networks and payment-service providers.

These providers may collect payment-card, UPI, banking or wallet information directly through their secure systems.

AuraReiment does not ordinarily receive or store your complete card number, CVV, UPI PIN, banking password or similar confidential payment credential.

We may receive limited payment-related information, including:

  • Payment status
  • Transaction reference
  • Payment method category
  • Amount paid
  • Billing details
  • Refund status
  • Fraud or verification indicators

Payment providers process information according to their own privacy notices and legal obligations.

5. Information Collected Automatically

When you visit or use the website, certain information may be collected automatically, including:

  • IP address
  • Device type
  • Browser type
  • Operating system
  • Device and advertising identifiers
  • Pages viewed
  • Links or buttons selected
  • Products viewed
  • Cart and checkout activity
  • Date, time and duration of visits
  • Referring website or source
  • Approximate location derived from an IP address
  • Website-performance and diagnostic information

This information may be collected through cookies, pixels, tags, local storage and similar technologies.

6. Information Received From Other Sources

We may receive personal information from service providers involved in operating the Services, including:

  • Shopify
  • Payment-service providers
  • Communications platforms
  • Order-production and fulfilment providers
  • Courier and logistics providers
  • Fraud-prevention and security services
  • Analytics and advertising providers
  • Customer-account and authentication providers
  • Customer-support tools

We process such information only for legitimate business, contractual, consent-based or legally permitted purposes.

7. How We Use Personal Information

We may use personal information to:

  • Operate and maintain the website
  • Create and manage customer accounts
  • Process prepaid and COD orders
  • Verify payments and COD confirmations
  • Produce, fulfil and dispatch orders
  • Provide shipping and tracking updates
  • Communicate about delivery attempts or address issues
  • Provide customer support
  • Investigate delayed, lost, damaged or returned shipments
  • Evaluate return, replacement and refund claims
  • Review photographs, unboxing videos and claim evidence
  • Process approved replacements and refunds
  • Prevent fraud, misuse, abuse and security incidents
  • Maintain transaction, accounting and tax records
  • Improve website performance and customer experience
  • Recommend relevant products where permitted
  • Send marketing communications where the customer has consented
  • Comply with applicable law and lawful government requests
  • Establish, exercise or defend legal claims
  • Enforce our Terms of Service and policies

We will not use personal information for a materially unrelated purpose without providing any notice or consent required by applicable law.

8. Email, Telephone and WhatsApp Communications

We may use your email address and telephone or WhatsApp number for essential order-related communications, including:

  • Order acknowledgement
  • Payment or COD confirmation
  • Order-verification requests
  • Production and fulfilment updates
  • Shipping and tracking information
  • Delivery-attempt notifications
  • Address clarification
  • RTO and reshipping communication
  • Customer-support responses
  • Return, replacement and refund updates
  • Security or account notifications

These transactional communications are necessary to process and service an order.

Where permitted and with any consent required by law, we may separately use contact information for promotional messages, product updates and special offers.

You may unsubscribe from promotional email messages using the unsubscribe link in the message. You may opt out of promotional WhatsApp or text messages using the instructions provided in the communication or by contacting us.

Opting out of marketing does not prevent essential messages concerning an active order, account, transaction, claim or legal notice.

9. COD Confirmation

For Cash on Delivery orders, we may use order and contact information to send confirmation requests and record the customer’s response.

Confirmation information may be used to:

  • Verify that the order is genuine
  • Decide whether the COD order can proceed
  • Prevent fraudulent or abusive orders
  • Reduce failed deliveries and Return to Origin
  • Maintain an order-confirmation record
  • Contact the customer about incomplete information

If the customer does not respond within the communicated timeframe, the order may be placed on hold or cancelled in accordance with our Shipping Policy and Terms of Service.

10. Return and Refund Evidence

When a customer submits photographs, videos or documents in support of a return, replacement, delivery or refund claim, those materials may contain personal information.

We use claim evidence to:

  • Verify the reported issue
  • Assess eligibility
  • Investigate production or courier problems
  • Arrange a replacement, reverse pickup or refund
  • Prevent fraudulent claims
  • Maintain dispute and compliance records

Customers should avoid including unrelated individuals, documents or confidential information in submitted evidence.

Claim evidence may be shared with relevant service providers only to the extent reasonably necessary to investigate and resolve the claim.

11. Cookies and Similar Technologies

Essential Cookies

These support core functions such as website security, customer authentication, shopping-cart operation, checkout, payment processing, fraud prevention and remembering privacy choices. Essential cookies may be necessary for the website to operate.

Preference Cookies

These remember choices such as language, region and account or website preferences.

Analytics Cookies

These help us understand website traffic, performance and how customers interact with the Services.

Advertising Cookies

Where enabled and permitted, these may be used to measure campaigns, personalize advertising and understand interactions with advertisements across websites or platforms.

You may control certain cookies through available website settings, consent tools or browser controls. Blocking some cookies may prevent parts of the website from functioning correctly.

12. Marketing and Advertising

Where permitted by law, we may use information about website activity, product interests and purchases to measure marketing performance and present relevant promotions.

We do not sell personal information for money.

Where advertising technologies involve sharing identifiers or activity information with advertising partners, we will provide any notice, consent or opt-out mechanism required under applicable law.

Our marketing partners process information according to their own privacy policies.

13. How We Share Personal Information

We may share personal information with authorized service providers where reasonably necessary to operate the Services, including:

  • Shopify and website-hosting providers
  • Payment gateways and financial-service providers
  • Communications and messaging providers
  • Order-production and fulfilment providers
  • Courier, shipping and logistics providers
  • Customer-support providers
  • Analytics and advertising providers
  • Fraud-prevention and security providers
  • Professional advisers, such as accountants or legal advisers

These providers may process personal information only for the services they provide, their independent legal obligations or other purposes disclosed in their own privacy notices.

We may also disclose information:

  • With your direction or consent
  • To complete an order or requested transaction
  • To comply with applicable law or lawful legal process
  • To investigate fraud, abuse or security incidents
  • To protect customers, AuraReiment or other persons
  • To establish, exercise or defend legal rights
  • In connection with a merger, restructuring, financing or transfer of the business, subject to applicable privacy requirements

14. Relationship With Shopify

AuraReiment uses Shopify to host and operate its online store.

Shopify processes information about customer access to and use of the store to provide website, checkout, security and related services.

Information submitted through the store may be transmitted to Shopify and other service providers, including providers located outside India.

Shopify may independently process certain information for purposes described in its own policies.

You can learn more through the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

15. International Data Transfers

Some service providers may process or store personal information outside India.

Where personal information is transferred internationally, we will take reasonable steps and use available contractual, organizational or legal safeguards as required by applicable law.

International transfers remain subject to any restrictions or requirements imposed under Indian law.

16. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required by law.

Retention periods may depend on:

  • Whether an account remains active
  • Order production and fulfilment
  • Customer-support requirements
  • Returns, replacements and refunds
  • Tax, accounting and payment obligations
  • Fraud prevention
  • Chargebacks and payment disputes
  • Legal claims
  • Regulatory and recordkeeping requirements

Order, payment, invoice, tax and complaint records may be retained for the period required under applicable financial, tax and consumer laws.

When information is no longer reasonably required, we may delete, anonymize or securely isolate it, subject to technical and legal limitations.

17. Data Security

We use reasonable administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, alteration, disclosure, loss or misuse.

These measures may include access controls, secure service providers, encrypted connections, account authentication and monitoring.

No website, transmission method or storage system can be guaranteed to be completely secure.

Customers should not send passwords, UPI PINs, CVVs, complete card credentials or other highly confidential information through email, WhatsApp or customer-support messages.

18. Personal Data Breaches

If we become aware of a personal-data breach, we may investigate, contain and remediate the incident.

We will notify affected individuals and relevant authorities where required under applicable law.

Notifications may include information about the nature of the incident, the information affected, mitigation measures and recommended steps.

19. Children’s Privacy

The Services are not intended for individuals under 18 years of age to use independently.

We do not knowingly seek to collect personal information from a child without the authorization or verifiable consent required from a parent or lawful guardian.

If you believe a child has provided personal information without appropriate authorization, contact us so that we can evaluate and, where appropriate, delete the information.

20. Your Privacy Rights

Subject to applicable law and any permitted exceptions, you may have the right to:

  • Request information about personal data being processed
  • Request access to available personal information
  • Request correction of inaccurate or incomplete information
  • Request erasure of information that is no longer required
  • Withdraw consent for consent-based processing
  • Opt out of optional marketing communications
  • Request grievance redressal
  • Nominate another individual to exercise applicable rights in the event of death or incapacity
  • Submit a complaint to a competent data-protection authority where legally available

Some rights and procedures may apply according to the staged commencement of the Digital Personal Data Protection Act, 2023, the Digital Personal Data Protection Rules, 2025 and other applicable laws.

Withdrawing consent does not affect processing that was lawful before withdrawal. We may retain information where necessary to fulfil an active order, comply with law, prevent fraud, maintain financial records or establish or defend legal claims.

21. Exercising Your Rights

To submit a privacy request, contact us at info@aurareiment.com.

Your request should include:

  • Your name
  • The email address or telephone number connected to your account or order
  • Your order number, where relevant
  • A clear description of the request

We may request reasonable information to verify your identity and protect personal information from unauthorized disclosure.

We will respond within the timeframe required under applicable law.

We will not discriminate against a customer for lawfully exercising a privacy right.

22. Grievance Redressal

Privacy questions, complaints and grievances may be submitted to:

Business name: AuraReiment
Privacy and grievance contact: Customer Support, AuraReiment
Email: info@aurareiment.com
Business location: Dhanbad, Jharkhand, India

We aim to acknowledge grievances within 48 hours and resolve them within one month, subject to the complexity of the matter and applicable law.

Where legally available, a person may approach the competent data-protection authority after first using AuraReiment’s grievance-redressal process.

23. Third-Party Websites

The Services may contain links to third-party websites or platforms.

AuraReiment does not control independent third-party websites and is not responsible for their privacy, security or content.

You should review the privacy policy of a third-party service before providing information to it.

24. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our Services, technology, legal obligations or data-handling practices.

The updated version will be posted on this page with a revised “Last updated” date. Material changes will be communicated where required by law.

Changes will apply from their stated effective date and will not retrospectively remove rights that have already arisen.

25. Related Policies

This Privacy Policy should be read together with:

26. Contact Us

For privacy questions or requests, contact:

AuraReiment
Email: info@aurareiment.com
Business location: Dhanbad, Jharkhand, India

Please do not send passwords, payment PINs, CVVs or complete payment-card details through email or messaging services.